Episode 48

Published on:

11th Jun 2022

Interview with Nathan Allebach on Online Brands, Weird Twitter & that Steak Umms Account

In a way, we're all managing our personal brand in the infosphere aren't we? But Nathan Allebach, in a far more tangible way, really does manage brands - not just his own, but also for companies. And in managing the Steak-Umm brand on twitter, he drew attention by being one of the first to adopt a personal, authentic, and informative style - covering topics far beyond the world of frozen processed steak. Far from providing the typical zero-calorie bland corporate platitudes, Nathan quickly drew attention by delivering substantial threads on weighty topics like conspiracism and online disinformation. He played a delicate game of being edgy without being snarky or combative, providing informative and positive intellectual fare, nourishing both the hearts and minds of twitter users everywhere. As a hardened and savvy longtime twitter user, he's got a good understanding of the weirdness of Being Online, and the various ways to do so.

So, we were glad to have a chance to meat Nathan (virtually of course, not in the flesh), to get his insights on navigating the online world, on what it means to See and Be Seen there, and his personal approach to Doing It Right. He didn't share any Convenient Meat Recipes For Busy Professionals though, weirdly enough... Maybe we'll have to get him back for that.



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About the Podcast

Decoding the Gurus
A psychologist and an anthropologist try to make sense of the world's greatest self-declared Gurus.
An exiled Northern Irish anthropologist and a hitchhiking Australian psychologist take a close look at the contemporary crop of 'secular gurus', iconoclasts, and other exiles from the mainstream, offering their own brands of unique takes and special insights.

Leveraging two of the most diverse accents in modern podcasting, Chris and Matt dig deep into the claims, peek behind the psychological curtains, and try to figure out once and for all... What's it all About?

Join us, as we try to puzzle our way through and talk some smart-sounding smack about the intellectual giants of our age, from Jordan Peterson to Robin DiAngelo. Are they revolutionary thinkers or just grifters with delusions of grandeur?

Join us and let's find out!
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About your hosts

Christopher Kavanagh

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A Northern Irish cognitive anthropologist who occasionally moonlights as a social psychologist. Chris has long standing interests in the psychology of conspiracy theorists and pseudoscience. His academic research focuses on the Cognitive Science of Religion and ritual psychology. He lives happily in Japan with his family.

Matthew Browne

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An Australian psychologist and numbers-guy. He does research on all kinds of stuff, but particularly enjoys looking into why people believe the things they do: religion, conspiracy theories, alternative medicine and stuff. He's into social media in the same way people slow down for car accidents.