Episode 83

Published on:

3rd Oct 2023

Triggernometry's Big Moment: Entering the Guru Galaxy

In modern online ecosystems, attention and download metrics reign supreme. Sadly, the gurus are not immune to these incentives, with even the most successful, *cough* Jordan Peterson *cough*, regularly referencing how many people watched their latest video or how many subscribers they have on their 'brave freethinker' tier.

Alongside the attention metrics, you also have the interpersonal networks (and dinner opportunities) that matter so much to the guru-sphere. Celebrity interviews, cross-promotional content and collabs, a PragerU video, a shoutout from Joe Rogan, a long-form discussion with RFK Jnr, dinner and a phone call with Eric Weinstein... such are the untold wonders that await anyone who dares to challenge the 'mainstream' orthodoxy by endorsing some element of the contrarian canon (vaccines are dangerous and public health measures were authoritarian, Biden is terrible/Trump isn't that bad, the mainstream media is afraid to discuss paedophiles, etc.).

It's very easy to see the impact of the financial and interpersonal incentives in the guru-sphere but what is not as common is for those involved in the hustle to talk transparently about how it all works. Enter Konstantin Kisin and Francis Foster, the hosts of Triggernometry.

In a recent episode, they lay all of this bare by discussing how Konstantin's viral rhetoric-heavy speech at the Oxford Union (decoded in a previous episode) led to very tangible attention and financial rewards but, perhaps more importantly, the newfound respect of a class of celebrity commentator they had always aspired to belong to. With the encouragement of these intellectual heavyweights they now have BIG plans for a Triggernometry media network!

So join us for this refreshing look at the inner workings of the Gurusphere through the hungry eyes of the Triggernometry boys!

Also on this episode: some updates on previous gurus (Russell Brand & Ibram X. Kendi), discussion of good(!) alternative media content, personal reflections on what Orwellian governments look like, and the psychology of riding roller coasters. Something for everyone!


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About the Podcast

Decoding the Gurus
A psychologist and an anthropologist try to make sense of the world's greatest self-declared Gurus.
An exiled Northern Irish anthropologist and a hitchhiking Australian psychologist take a close look at the contemporary crop of 'secular gurus', iconoclasts, and other exiles from the mainstream, offering their own brands of unique takes and special insights.

Leveraging two of the most diverse accents in modern podcasting, Chris and Matt dig deep into the claims, peek behind the psychological curtains, and try to figure out once and for all... What's it all About?

Join us, as we try to puzzle our way through and talk some smart-sounding smack about the intellectual giants of our age, from Jordan Peterson to Robin DiAngelo. Are they revolutionary thinkers or just grifters with delusions of grandeur?

Join us and let's find out!
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About your hosts

Christopher Kavanagh

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A Northern Irish cognitive anthropologist who occasionally moonlights as a social psychologist. Chris has long standing interests in the psychology of conspiracy theorists and pseudoscience. His academic research focuses on the Cognitive Science of Religion and ritual psychology. He lives happily in Japan with his family.

Matthew Browne

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An Australian psychologist and numbers-guy. He does research on all kinds of stuff, but particularly enjoys looking into why people believe the things they do: religion, conspiracy theories, alternative medicine and stuff. He's into social media in the same way people slow down for car accidents.